Electric Guitar plc (AIM: ELEG.L) is focused on acquisition targets in the digital marketing and advertising sector and intends to act as a consolidator and operator in the market. In July 2023, it announced its first acquisition via RTO of 3radical Ltd., a marketing technology company with operations across Europe, North America, and Asia Pacific. On completion of the RTO, Electric Guitar cancelled its Standard Listing, shortly before being admitted to trading on AIM on 3 May 2024. £2.2m (gross) was raised on its AIM admission, with 100% of net proceeds to be invested in 3radical to boost growth.